It is the Seven Bar Foundation’s positioning to be the interface between consumers and underprivileged women. The ladder icon is the symbol for women’s empowerment, to be represented on as many consumer goods as possible, redirecting commercial markets to fuel poverty alleviation for women sustainably.
“80% of Americans are more likely to switch brands, of about equal price and quality, to one that supports a cause.”
– 2010 Cone Evaluation Study, “Do Well Do Good” Public Opinion Survey
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