THE FACTS:
On February 7, 2009 a philanthropic brand was launched to raise awareness and funding for empowering women out of poverty via microfinance.
- With $180,000 raised at Lingerie Miami, 2,233 impoverished women were financed to start their own businesses in India, Mexico and Brazil. This impacted 6,699 children with mothers who could provide medical and health coverage.
- Hosted by Eva Longoria, co-host Veronica Webb, guest speaker Deepak Chopra.
- Top 3 European lingerie designers shared the stage first time; Agent Provocateur, Carine Gilson & Fifi Chachnil.
- The biggest show Agent Provocateur has achieved to-date in the United States.
- Coverage in over 115 publications including Shape Magazine, Vogue México & Latinoamérica, People, USA Today, Access Hollywood, New York Post, OK, FoxNews.com, WWD, InStyle, US Weekly, World News, Style.com, Ocean Drive, and MTVU.
- Five days of continuous coverage in The Miami Herald.
- 177 million media impressions equating to a 1,000,049.00 media buy.
- Positioned the Seven Bar Foundation brand for its 1st cause marketing campaign with Fusion Beauty at Sephora stores globally.
